De Beers is introducing a new line of man-made diamonds, which will range in price from $200 to $800. (Courtesy of Lightbox) De Beers, the diamond giant that for years has promoted gemstones as pricey and precious, said it will begin selling man-made diamonds that cost about a tenth of the price of a mined gem. The line of pink, blue and white laboratory-grown diamonds, which De Beers will sell under a new brand, Lightbox Jewelry, is designed to persuade shoppers to think of synthetic diamonds as a “fun piece of fashion jewelry” instead of a lifelong investment, executives said. Prices will start at as low as $200 to appeal to a new generation of shoppers. “We see this is as opening up new g
BDI NEWSLETTER APRIL 2018 We bring you the round-up of latest news, events, trends and developments in the diamond and jewelry industry Lab-grown diamonds have started to make a substantial place in the market. After some initial hesitation owing to lack of education & awareness, Lab-grown diamonds have been adopted by eco-conscious jewelers as well as customers and celebrities. Moreover, production of diamonds for various industrial uses have increased resulting into advancements and discoveries of usage of diamonds to solve technological problems. Transparency taking centre stage for Lab-grown diamonds In a conversation with Professional Jeweler, Thierry Silber of Madestones, talked about
